The Context
Jett Express, a trucking company based in Indianapolis, operates a fleet of approximately 40 drivers covering OTR, regional, and local routes and is looking to expand their operation. Brad Hackett recently joined as the Recruiting & Safety Director, tasked with revamping Jett's recruiting function to meet their growth objectives. After identifying a series of opportunities during his first days, Brad sought agile partners to overhaul the recruiting engine, leading to a collaboration with KJ Media for lead generation and Double Nickel for applicant tracking system (ATS) technology.

The Challenge
Given Jett Express’ ambition to grow the fleet, Brad knew he would have to revamp the current recruiting process. Jett relied solely on word-of-mouth referrals and had a manual, paper-based recruiting process that made scaling really hard. To increase the number of weekly hires without growing overhead Jett Express needed a scalable, efficient recruiting system to attract, qualify, and onboard drivers quickly and cost-effectively.

Actions Taken
In this context, Brad decided to move quickly and engage KJ Media and Double Nickel as partners. The objective was to quickly reset Jett Express’ recruiting strategy and process and start delivering as soon as possible. To do so, Jett Express, KJ Media, and Double Nickel partnered and implemented a number of initiatives:

• Lead Generation: KJ Media launched targeted campaigns across four positions within 72 hours, significantly expanding Jett’s candidate pipeline.

• ATS Implementation: Double Nickel set up its ATS within 72 hours, providing a mobile-friendly application, digital DQ file management, and automated engagement tools that enabled Brad to handle recruitment as a one-person operation—even fitting in a 10-day vacation without missing a beat!

• Process Enhancement: Brad revamped the engagement processes, including multiple call attempts and automated candidate touch points, as well as a robust qualification procedure.

In less than a week, the new hiring engine, combining revamped advertising, streamlined processes, and advanced technology, was ready for action.

The Results
Jett Express hit key industry benchmarks right out of the gate within the below results in the first month working together with KJ Media and Double Nickel. In just the first 30 days:

• 6 New Hires: Successfully onboarded, meeting Jett’s growth targets.

• 5% Lead-to-Hire Ratio: Achieved industry benchmarks right out of the gate.

• $830 Cost per Hire: Accomplished with optimized lead generation and recruiting technology.

• Full Recruitment Pipeline: By month’s end, all open positions were filled, and Jett Express had a waiting list.

Brad highlighted several aspects of the three way partnership as fundamental to achieving these results. For starters, the communication & collaboration between Double Nickel and KJ Media allowed Brad to focus on moving candidates through the pipeline efficiently, without being weighed down by operational issues.

KJ Media’s Impact: Quality Leads Through Precision Targeting
KJ Media focused on delivering high-quality candidates to Jett Express by running multi-platform, hyper-targeted campaigns that connected with high intent applicants. Each ad was crafted to reflect Jett’s brand values, ensuring alignment with company culture and reducing time spent on unqualified leads. This approach allowed Brad to focus on the top candidates right from the start.

KJ Media’s data-driven strategy enabled real-time adjustments, keeping campaigns optimized and performance at its peak. Regular analytics provided Brad with clear insights to fine-tune strategies, ensuring that lead quality remained high while meeting Jett’s growth goals efficiently.

Double Nickel’s Impact: Efficient Hiring Enabled by Driver Engagement & Workflow Automation
On the other side, the Double Nickel platform allowed Brad to run a highly personalized & engaged process without the need for additional headcount. One standout was the engagement automation: “I can power through leads as a one-man-show for attempting contact 2-3x faster than other systems”, Brad highlights.

At the same time, Double Nickel’s all in one communication platform allowed Brad to provide a smooth recruiting experience to drivers. Having voice, text & email, all in the platform simplifies the workflow and helps stay on top of every action item & interaction with the AI-generated call summary notes.

Finally, Double Nickel’s onboarding features, like digital DQ File management and document signing, streamlined the qualification and orientation process by eliminating paperwork. This not only reduced paperwork but also sped up hiring.

Conclusion
With KJ Media’s targeted leads feeding into the Double Nickel platform, Brad was equipped with a streamlined process, where every quality lead was smoothly managed from initial engagement through to hiring—achieving faster, cost-effective hires with minimal overhead.

If you are looking to revamp your recruiting strategy, reduce costs, and enhance your hiring outcomes, connect with us today. Let’s explore how Double Nickel and KJ Media can revolutionize your recruiting strategy. Reach out now to schedule a demo and see the difference firsthand